YOU HAVE A TWITTER ACCOUNT…NOW WHAT?
10 Tips to Get You Started
1. Figure out who you are and what image you want to portray
Your photo and bio are all people have to go on when deciding whether to follow you or not. If you’re an author —include that in your bio. An avid reader, a fan of football?—include those words. The keywords you put in your bio will attract like-minded people to follow you.
2. Decide who you want to connect with
If you’re a doctor and are interested in connecting with others in the medical field, do a hashtag search for related keywords. Example: #medicine #doctor #surgeon etc. will yield the profiles of individuals with those same keywords in their bios or tweets.
3. Start Following
Begin to follow accounts and people that interest you—just be careful not to do it too quickly. Twitter frowns on aggressive following and may lock your account if you follow too fast, so keep it to 25 to 30 a day until you have a decent following of at least 1,000.
4. Make lists
Make lists for your followers so that you can easily find people by category on your news feed. As an author, my lists include: writers, publishers, agents, marketing, promotion, social media, etc. You get the idea.
5. Follow Back
Check in to see who’s followed you, and follow back those people and accounts in the areas you are cultivating. Many people who follow you will unfollow if you don’t reciprocate within a reasonable amount of time.
Be generous with your re-tweeting. See something interesting that you like? Don’t just favorite it (that’s what you do to save something). Share it with your followers. The more you help others, the more willing they will be to help you.
Tweet engaging content. Find helpful and interesting articles, videos, and pictures that your audience will enjoy. There are many free and paid sites that will help you curate content to share. Self-promotion is okay too—just not too much. A good rule of thumb is the 80/20 rule. Tweet 80% helpful content and 20% self-promotion.
Join the conversation. Participate in chats. Respond to tweets. Answer those who tweet directly to you. Tweet to others.
9. Keep it professional
Unless you want to be perceived as controversial—save the rants for your private Facebook page. Negative comments, complaining, and offensive statements will hurt your online presence.
10. Have Fun
Twitter is a great place to connect with others, keep abreast of industry news, discover new trends, and gain exposure for yourself and your business.